Martina Channa

Martina Channa

Holiday Content Guide

For creators and brands

Ah, the holiday season – a magical time filled with twinkling lights, festive cheer, and the perfect opportunity for content creators and brands to shine. As the digital world gets wrapped up in the holiday spirit, it’s crucial to leverage this joyful season to engage your audience and spread some digital cheer. In this Holiday Content Guide, we’ll explore why this time of year is so significant for content creators as well as for brands and share a sleigh-full of holiday content ideas tailored for social media posts.

Why the Holidays matter?

If you are a content creator or a brand, the holidays are a great season to make your content stand out or even go viral. It’s the season of trends, trending music or themed posts and as the holidays evoke a range of emotions, content that taps into these emotions fosters a deeper connection with your audience, making your brand or personality more relatable.

To stay ahead of the game, you should kick-start your holiday content as early as November. Sure, it might be a bit annoying to spot holiday decorations in stores by the end of October, but initiating early allows you to cultivate the excitement that lies ahead. December is the busy season, so start as soon as possible! Same goes for New year’s content – start posting ahead of time to prepare for the New Year. 

People are more active on social media during the holidays, whether it’s sharing festive moments, looking for gift ideas, or seeking inspiration. This heightened engagement provides content creators and brands with a larger and more receptive audience.

The holiday season is also a time when people are more likely to spend money, which makes it an important time of year for businesses. The period between Thanksgiving and New Year’s Day has become synonymous with shopping, and businesses have used the time to launch new products and promotions. I have to mention the importance of UGC for brands in this context – use it to build trust, relevance and authenticity and get ready for the revenue increase during holidays! 

If you’re looking to create content for the holiday season, here are some holiday content ideas that are sure to engage and excite your audience:

Content ideas for Creators and Brands:


  • Wrap Christmas presents with me
  • Opening Christmas presents
  • Opening Advent calendar
  • Decorating for Christmas 
  • Making Holiday Cocktails
  • Making hot Chocolate
  • Christmas cozy vlogs
  • DIY Christmas decor 
  • Christmas Wishlist 
  • Bake with me 
  • Giftguides

New year:

  • Winter Morning/Evening routine
  • Make a vision board with me 
  • My goals and plans for 2024 
  • Snowy work day with me
  • Starting new routines
  • New Year’s resolutions 
  • Building better habits
  • Glow up with me 
  • Trying new things
  • 2024 prep vlogs 
  • 2023 wrap up

Content Examples for Brands:

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Organic content


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Aesthetic Content


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Content Examples for Creators:

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