User Generated Content (UGC) is any type of original content, such as videos, pics, reviews, etc. – created by people, rather than brands.
When real people share their experiences, it builds trust among potential buyers. People ultimately trust other people, so it’s essential to think of UGC as the modern-day word of mouth.
UGC provides an authentic and unbiased perspective on a brand’s products or services. 90% of consumers say authenticity is important in helping them decide which choose products and support their favourite brands.
Increase of Revenue
UGC is incredibly influential in the final stages of the buyer’s journey. It influences the audience into making a purchase and converts them into credible regular customers.