Martina Channa

Martina Channa

Tips for a great Portfolio

Wow Your Audience!

Your portfolio is like your digital superhero cape – it speaks volumes about what you can do. Let’s break down the essential parts and some tips to make your portfolio shine to attract the right kind of attention.

The main part of your portfolio- Examples of your work!

So what kind of Examples? If you are just starting out, and you have no prior Examples of your work, you will need to create them. You can use products, tools or services you already own or use. This step is crutial, as good quality content is the most important part of being a UGC creator.

I would also recommend to start checking out some equipment. I wrote an entire guide, helping you choose the right equipment that won’t break the bank.

    Now let’s break them down:
  • Voiceover – It can be used in various types of content such as promotional videos, vlogs etc. They allow creating creative content and showing off your voice, your accent, your communication skills. It adds depth, emotion, and clarity to the visuals, guiding the audience through the content and reinforcing key points or benefits of the brand or product.

  • Testimonial – Testimonials are powerful tools for building credibility and trust. They typically involve sharing a positive experience with a brand’s product or service. They often highlight specific benefits or features of the product, and the genuine enthusiasm can be very persuasive to potential buyers.

  • UGC ads – ADS are the base of UGC content. UGC ads are powerful because they tap into the authenticity and relatability, which resonates strongly with audiences. By featuring real customers and their stories, UGC ads can help build trust, credibility, and social proof for the brand.

  • Aesthetic video – we’ve all seen these videos. The beautiful b-roll combined with close-ups of the product. Aesthetic videos focus on visual appeal, creativity, and storytelling. They are very popular on social media, and they are attractive for brands as well.

  • Product demo – provide a detailed overview of how a product works and its key features. These demos can range from simple tutorials to more elaborate presentations, depending on the complexity of the product. You should talk about the product’s functionality and demonstrate its value in solving customers problems or meeting their needs.

  • Lifestyle vlog – they offer a glimpse into the everyday life, often featuring activities, experiences, or routines that align with the brand’s target audience. These vlogs subtly incorporate the brand’s products or services into the narrative, showcasing how they integrate into the lifestyle. They are effective for building a personal connection with the audience and fostering brand loyalty.

  • Unboxing videos – showcase the process of unpacking and revealing a brand’s product for the first time. These videos often focus on the excitement and anticipation of discovering what’s inside the packaging, along with the initial impressions of the product’s design, quality, and functionality.

  • Sketch – is a newer form of content that adds a unique and creative dimension to the brand’s storytelling efforts, making complex concepts more accessible and engaging to the audience. 


Before you film your examples, you can get inspiration on social media. Do your research, check a few other portfolios of successful creators. You can check out my examples as well.

The order in which you implement these in your portfolio matters as well. You should always start with your BEST content – chances are many brands are not going to be watching all of your examples, but maybe the first few. They should represent the best creation of yours. Ideally they should be an AD video, or a video where you speak either directly to the camera or as a voiceover.  

Extra tip – when you have more content, you can divide it in categories, so it’s easier for brands to check content in their niche.

What else to include in your portfolio?

Introduction Text/ Video – A short intro video where you talk to the camera is like the modern-day handshake. Show off your personality and let people feel your energy. Showcase how you present yourself on camera!

Visible contact info – Make it easy for people to reach out to you. Stick your contact info everywhere – at the start, at the end, on its own page – It must be easy for brands to contact you!

Social media handles – Link your social media, so brands can see your personal content and examples. You should treat your social media like your second resume.  

Services – Do you offer videos or photos or both? Do you offer bundles? This section is optional and can also be included in your Rate card, where you also assign rates to your services- in this case it should be sent to a brand privately. 

Testimonials – show off your positive feedback from your work or add logos of brands you’ve worked with. This adds trust to your name.  

“Book a Call” button – Put a “Book a Call” button on your portfolio, so when they’re ready to chat, they can do it with a click. This is optional, but nice to have. 

Extra tips:

It’s about what you offer, not about you – When building your portfolio, skip the autobiography. People want to know what you can do for them. Focus on showcasing your skills and the value you bring to the table.

Keep rates private – Everyone’s curious about money, but your portfolio isn’t the place to spill the beans on your rates. Focus on the value you provide, and save the money talk for when you’re having a one-on-one. This way it is much easier for you to craft a specific package for a brand and even get a better deal!

Skip the “Why UGC” Chat – Let your work do the talking. Instead of going on about the wonders of User-Generated Content (UGC), weave examples into your portfolio naturally. Show, don’t tell. The majority of brands reaching out to UGC creators already know what it means. 

Compress your videos – before putting your videos in your portfolio, compress them. Otherwise they might be diffficult to load. If a brand cannot load your examples and see them, it is a deal breaker. 

Your portfolio should be a mix of showing off what you can do, giving a sneak peek into your personality, and making it easy for people to reach out. With a focus on your skills (a snappy intro video & a mix of great content) and implementation of my tips, you’ll have a portfolio that turns heads and gets people talking.

Read more:

How to create Aesthetic Content

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Elevate your filming setup

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Become a Content Creator

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