Tips for a great Portfolio
Wow Your Audience!
Your portfolio is like your digital superhero cape – it speaks volumes about what you can do. Let’s break down some tips to make your portfolio shine and attract the right kind of attention.
1. It’s about what you offer, not about you:
When building your portfolio, skip the autobiography. People want to know what you can do for them. Focus on showcasing your skills and the value you bring to the table.
2. Amp it up with an intro video:
A short intro video where you talk to the camera is like the modern-day handshake. Show off your personality and let people feel your energy. Showcase how you present yourself on camera!
3. Put your contact info everywhere:
Make it easy for people to reach out to you. Stick your contact info everywhere – at the start, at the end, on its own page – just make sure it’s not hiding. It must be easy for brands to contact you!
4. Mix it up with various content examples:
Show off your skills with a mix of content examples. Don’t start with an aesthetic video with no value, your first video should be a Voiceover or an Ad.
5. Keep rates on the down low:
Everyone’s curious about money, but your portfolio isn’t the place to spill the beans on your rates. Focus on the value you provide, and save the money talk for when you’re having a one-on-one. This way it is much easier for you to craft a specific package for a brand and even get a better deal!
6. Skip the “Why UGC” Chat:
Let your work do the talking. Instead of going on about the wonders of User-Generated Content (UGC), weave examples into your portfolio naturally. Show, don’t tell. Anyway, the majority of brands reaching out to UGC creators already know what it means.
7. Get that “Book a Call” button in there:
Slap a “Book a Call” button on your portfolio, so when they’re ready to chat, they can do it with a click. Goes with number 3 – it must be easy for a brand to contact you or talk to you.
In a nutshell, your portfolio should be a mix of showing off what you can do, giving a sneak peek into your personality, and making it easy for people to reach out. With a focus on your skills, a snappy intro video, a mix of content, clear contact info, no rate revelations, and an easy “Book a Call” button, you’ll have a portfolio that turns heads and gets people talking.